Arts District Cape Town
About the project
Arts District Cape Town is a branding project that captures the layered, vibrant creative identity of Cape Town through shape, rhythm, and color. Inspired by the city’s street art, musical repetition in genres like Marabi, and the bold visuals of neighborhoods like Bo-Kaap, the identity is built around three core shapes, triangle, rectangle, and circle, each representing a different art form: performance, applied, and visual arts. These elements come together in a repeating pattern and structured logo that is both functional and expressive.
The design system extends across posters, signage, and merchandise, always maintaining clarity and adaptability. A bold yet grounded color palette drawn directly from Cape Town’s landscape reinforces the concept that art here is not separate from the environment, but part of it. The result is a brand that’s inclusive, energetic, and deeply connected to local culture.
